Untracked email delivery is just like riding in a boat with a crack, waters keep on coming in, and little would you know - you’re sinking. Once uncertainty of email delivery arises, you will not be able to check the real progress of your online marketing which in turn will undermine your online business.
Your email for your clients would face several obstacles on its way to target inboxes. To name some, there are the Real Time Blacklists (RBL) and stringent content filters. These RBL and content filters used by major ISPs can block your message. Because of this dilemma, low ROI and click-through rates are being experienced in most online business campaigns. Indeed delivery assurance service is indispensable.
Most delivery assurance systems make a cycle of their services, sort of what comes first and what comes next. This cycle would help them master their services, track which step needs to be improved or omitted.
Primarily, good reputation can buoy your delivery rate. Once you have a clean reputation (your domain and IP are not included in the blacklists) you won’t have any problem to any ISP blocking. The very thing you just need to do is to make sure that your message passes content/spam filters used by your clients. These filters usually check the message’s subject line, html code and the content. Some of these filters are content-based filter, Bayesian filter and challenge-response filter. But most of the time, blacklisting issue is the main cause of failure of email delivery. A delivery assurance system can help you get whitelisted. Once you’re in the whitelist, your message will be tested to different filters used nowadays, and then if your message lands on the bulk folders you will get report/suggestions about the necessary modification of your message so that it will not be flagged as spam.
If you are looking for an email delivery assurance system, in that you want to make your business flourish, you can try visitingEmailReach. EmailReach services cover reputation check, message’s content assessment, and actual inbox delivery.


HTML Messaging
The format of your newsletters can help in converting more leads to sale. Most online marketers consider the use of HTML (Hyper Text Markup Language) messaging. HTML messaging gives your more control over your news reports by giving you more alternatives as to how you want your message to appear – layout, color, font, graphics, etc. HTML can make your emails for your clients look like web pages and can be browse as web pages. HTML messages can contain links, images and any kind of content viewable to the web. And things as such can make viewers enjoy looking at your updates.

HTML messaging does have benefits as mentioned but it has also disadvantages once used improperly. Usage of external editors like FrontPage or Netscape Composer can increase flexibility but can undermine your online campaign since these editors have different effects on the final outcome of the message because their codes are not all the time compatible. In order to avoid this problem have a programmer code your email template by hand. In addition, graphics embedded improperly in your HTML message will cause your clients to see a small red X and an empty graphic box instead of the graphics you intend your viewers to see. This can tarnish your reputation. In some cases slow loading time and image blocking are experienced by your clients, make sure to have a short tag describing the image so that you clients will have the idea of what they’re about to see.
Furthermore, virus outbreak is very offensive that is why mail administrators reject anything that might carry a virus. In HTML messaging, usage of scripts such as java script, visual basic, etc is discouraged.
Another friendly advice, use visuals sparingly so that your prospects won’t get distracted. Make your graphics fitted to your report – promotion or updates.
If you would like to try HTML messaging but has uncertainty of your message deliverability, or you have already tried HTML messaging for purpose of making your emails more enjoyable for your prospects but have delivery problem. EmailReach can help you fix your problem. EmailReach checks the content of your message as well as its HTMLcodes.


The CAN SPAM Act of 2003
The CAN SPAM Act of 2003 is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing Act which became effective January 1, 2004. The said legislation sets the requirements for commercial emails and as well the penalties for the violators.
CAN SPAM Act of 2003 permits unsolicited mailing as long as the sender practices the agreed upon requirements for commercial emails. These agreed upon requirements include clarity that the message is an advertisement, accurate header information on which the email and IP addresses of the sender can be tracked. CAN SPAM Act also requires an explicit way for opting out and stop further mailings. Whenever an email contains adult content, the sender should place a message prompt or the like in the subject line to warn the reader. A misleading subject line is discouraged.
Furthermore, commercial emails sent to addresses compiled without permission, such as by automation and email address generation using ‘dictionary attack’ (combination of names, letters and numbers into multiple permutations) are prohibited. In addition, aggravated offense such as hijacking computers through Trojan or worms or using open mail relays for sending spam is also prohibited.
The content is exempted if it is purely religious, or if the content complies with the marketing mechanism specified by the law. Messages with national security content are also exempted.
To understand more about the CAN SPAM Act of 2003 – the governing bodies, the penalties, reactions and detail explanation about it, you can visit http://www.ftc.gov/.

Despite the measures established to fight spam, including CAN SPAM Act, most online marketers who send legitimate emails and are CAN SPAM compliant get block and thus experience low ROI. To further increase your understanding about email marketing and other considerations (other than those stated in the CAN SPAM Act) kindly check www.emailreach.com.

Tuesday, November 20, 2007